3 Quick and Easy PRO Tips for Launching Your Very Own Web Directory in a JIF

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Who else would love to build a hyper profitable authority site? Have you considered building a web directory, but aren't 100% sure where to start? Do you wonder or worry about how much time it's going to take to launch a successful, profitable web directory? Or maybe you are sick and tired of jumping from thing to thing, project to project and idea to idea, and want a viable, valuable, enduring and evergreen business model to begin to build today?

The truth is, a web directory is a great idea for both beginning and advanced online marketers alike. You can literally build a hyper local "Yelp" like site for under a few hundred dollars. You can also target a niche, market or industry that you have a lot of passion or resonance for, meaning you can establish yourself as a thought leader or authority in your niche by dint of building something that has real value, and brand recognition in your target market. (even if you have no name recognition today)

Let's look at 3 super simple ideas that have been super powerful for my own authority site business, and can really radically ramp up the effectiveness of yours as well.

1 - Name your directory appropriately. What is the ideal identity that your audience would love to believe they embody? Do they see themselves as radicals, rebels and revolutionaries? Or do they see themselves as helpers, healers and heroes? Do they think of themselves as the "best of... ", "famous" or well known, or are they striving to be thought of in those terms? This can be an amazingly easy way to CHEAT yourself into getting people to sign up for your site, simply because they like the sound of what your community represents, and want to be part of it by that fact alone.

2 - Use social media embeds to grow your site. When you first start any directory, the truth is, you'll need to "seed" your site with content. (this is true of ANY authority style site) Social media embeds will make this super easy. Just paste the Twitter/Instagram or Facebook updates your seeded members are posting on social media, and their own profile pages will look awesome, attractive and emblematic of what they want to represent to the world as well. This saves you from having to write "about" the people you are seeding the site with, something that is a time suck and not a ton of fun either.

3 - Do interviews! Everyone wants to feel important, and there is a huge difference between being asked to submit a profile to ABC site, vs being asked to participate in an interview. Another quick pro tip? Make the interviews REALLY pretty. You can use professional grade formatting tools that embellish the interview and add delicious details to the appearance of the interview as well. You can then offer this as a PDF on your site for download, and send a copy to your interviewee as well.

Do you think they are going to want to shout out to the world that they've been interviewed on a brand new authority site? Of course they will! And you'll benefit from the hoards of free traffic you'll get when you do this consistently in your first month or two - no question about it! (don't forget to stamp your PDF's with your URL, and an invite for others to submit their profiles as well)

Is Social Media Really Worth It for a Small Business?

As a business owner and solopreneur, it's really important to know that the time, energy, and resources you invest in your business provides a generous return on investment.

Social media platforms are a powerful tool that can help you market your business, but unless you know how to use it to generate tangible ROI for your business, is it really worth it?

This article will provide you with a clear breakdown of all the information you need to make the best decision for your business.

How Much Time Does Social Media Require?

Even though having these accounts is free (unless you spend money on ads), that doesn't mean there are no costs associated to using these platforms to your benefit.

Since time costs money to business owners, let's look at the amount of time the average business owner spends on this entity.

According to a survey by Vertical Response, about 43 percent of small businesses spend about 6 hours per week on social media.

Writing and posting a weekly blog post can take 1-3 hours to do. So this means it takes a full day to write, schedule, and post plus write and post a blog article each week.

This is assuming you, the business owner would be doing everything required to fulfil these two marketing tasks. If you decide to hire someone to help, then the money you pay out needs to be the ROI factor as opposed to your time.

The Benefits of Social Media

On the flip side let's look at the advantages of social media for your business. In general, there are 5 benefits a business owner can count on if using this type of marketing:

1. Relationship Building: This is an excellent way to build relationships with prospects. It provides an opportunity for multiple exposures to your fan base by using a mixture of information and calls to action.

2. Lead Generation: Add followers to your email marketing list by sharing links to downloadable freebies on your accounts. This allows you to send follow-up emails and information that can lead to sales.

3. Traffic Generation: SEO optimized blog posts can help your website rank higher for important keywords in the search engines. Plus, when you post blog articles, you can tell your followers about them and share the link to your blog to read more.

4. Consistency: Staying top of mind requires frequent marketing touches. With many people spending hours a day checking their Facebook, Twitter, and LinkedIn accounts on their smart phones, social media gives you lots of exposure to your target market.

Sharing daily posts and weekly blog articles keeps the relationship with your customers strong.

5. Customer Service: This offers an easy way for customers to reach you with questions, problems, or complaints about your products and services.

This gives you a chance to respond immediately to address the issue. Plus, giving the VIP treatment to customers in need shows that you are a company who cares and goes a long way towards building your reputation online.

Tactics That Drive Results

What actions should your business be doing regularly on social media to generate the best results?

Here are just a few of the tactics you should be employing on your social media channels:

- Strategically planning content in alignment with sales goals

- Curate content on a regular basis

- Promote LinkedIn Pulse and blog posts on social media

- Interact with other pages and groups to attract new followers

- Create and share graphics, photos, videos and infographics

- Listen and respond to comments on your own social media posts

- Engage in social listening and respond to those who mention you

- Promote high engagement posts with ads

- Review analytics and reporting on engagement posts and reach

- Plan opt-in freebies to share for list building

- Write and post blog posts

- Look for guest blogging opportunities

- and so on...

So you can see to really stay ahead of the game, realistically, you need to have a dedicated person or hire some help to do it right.

The ROI of Social Media

Because the benefits of these efforts are often intangible, such as the amount of brand exposure your business would get, it's often difficult to put an actual number to the ROI of your social media efforts.

But if you look at it this way, just a few new customers every month (depending on what you sell) would more than likely pay the costs of doing social media marketing for your business.

Plus, if you hire someone to manage your social media, it frees you to focus on other revenue-generating activities.

Bottom line, if you aren't on social media, you are missing out on business. The opportunity cost of not marketing within this realm is with lost visibility, less website traffic, slower list building, and weaker relationships.

Susan Friesen is the founder of eVision Media, a boutique web development and Digital Marketing firm of over 15 years that specializes in designing, building and marketing professional, unique websites for entrepreneurs, businesses and organizations

Starting Sept 21st, she'll be sharing her best secrets with a small exclusive group of individuals in a new 21 Day Social Media Challenge.

She'll be posting short, powerful tasks you can do to take your marketing to the next level.

Top 4 Tips To Attract Visitors To Your Site

One of the common questions among clients is how they can get more visitors on their websites. While the website doesn't have anything wrong with it as it is professionally designed but the problem is that it is not promoted well enough to get more visitors.

If you want your audience to pay attention to your work, you need to earn it. You cannot expect your job to speak for itself and accept that marketing is a part of your job.

Here are four ways which you can use to attract the right kind of visitors to your website.

1. Create and amazing blog.

You must not only post here when you have a new client or something new to sell, but you must make a blog that can grab people's attention by giving entertaining and useful material regularly.

• You can write about
• How you made the product - with pictures and videos.
• From what you were inspired - your audience will like it if you like it as well.
• How your viewers can make a similar product to yours
• Also about any gadget that helped you made your work better.
• Instead of writing your opinions in a long paragraph, you can:
• Devote an entire blog for ONE idea.
• Make a compelling headline.
• Give solid examples.
• Invite comments that end by a question.

Also, don't forget to ask for subscriptions. Repeat visitors should be kept close. Therefore, people an email option when subscribing so it is much easier.

In addition, make sure you're encouraging them to comment and like and share your content. Engagement is essential and it's a great gauge for you to discover what content your readers are seeking the most. When done properly, this can also give you a big boost from an SEO perspective.

2. Give (some of) your best work for free.

• Give people something valuable to share with their contacts.
• The first chapter of your novel
• A free report filled with important information
• High-resolution images
• A series of tutorials

Make sure whatever you give out, and it is valuable otherwise, no one would get excited about your products. Also, make sure you have plenty more in reserve for the people who want to buy from you.

3. Borrow someone else's audience.

Write high-quality guest posts for famous blogs in your niche and get yourself on the radar so people want to reach to you. This could potentially get you hundreds of new subscribers without trying that hard.

4. Get your content into circulation.

Use social media platforms to circulate your content. Share other people's content more than your own as it attracts more people's attention.

Marketing and Branding Social Media Trends in 2016-2017

Technology is influencing our way of acting, it influences our knowhow and marketers must adapt to it. In the industrial era thought was linear and organizations and knowledge structure was very linear. Nowadays quantum physics is showing a more organic and unpredictable way of seeing things. Having this in mind, will enable us to adapt more careful.

This connection with the latest technological development is influencing publishers to adapt or die. One those trends is the increased use of "fringe" social hubs. Brands with a broader presence will certainly be sort of less skeptical when publishing content via social hubs that were considered in the past "fringe." As time goes by we are also noticing many interesting ways of interactive content, one of those is through 360 views photo just like a virtual 360 view. The other trend is the use of animated GIFs dominating newsfeeds and timelines. These two will continue its growth for the next years.

Based on technology once again, algorithms are now to generate content. We are now listening the introduction of artificial intelligence in content generation which will be a game-changer

Balancing SEO, SMM, UX and analytics. We are noticing that a proper mix of SEO, SMM, UX and analytics can help you reap rich rewards when you value their importance equally and treat them as one rather than individual components

Paid Social. We noticed that back in 2015 there was a big growth on promoted posts. For example, Twitter was 75%, Facebook, 80% and LinkedIn 65%. Organic reach of course continues to dwindle as social networks aggressively push for advertising on their platforms. It's time to catch up on the paid social approach as this is just getting bigger

New publishing options in social media. Instant articles by Facebook can now help publishers give their content more visibility in comparison to content on their native publishing platforms.

Real-time aggregated content is on the ride. One example is Twitter's Curator. News channels will face huge competition from brands serving real-time updates of events as they happen-

Fringe social hubs. Brands with a broader presence will certainly be sort of less skeptical when publishing content via social hubs that were considered in the past "fringe." Those "fringe" hubs are becoming mainstream. Content strategies are centered on Snapchat and Instagram and will only increase in 2016.

Influencer marketing. Brands can generate higher sales by harnessing the reach of influencers. According to a study by McKinsey, such campaigns had a 35% more retention rate than paid ads and fetched an ROI of $9.6/$1 this year from $6.85 in 2014. Influencer's reach is cost-effective. Influener marketing will be a part of every content marketing strategy in 2016.

Visual content such as infographics will continue enabling marketers to deliver personalized content. Global internet speed grew by 17% in a single year. Slow internet connection is not a problem anymore, therefore delivering cool graphic-oriented content should be paramount to implement for the next years.

Mobile marketing will rise even higher. There will be more mobile access to new audiences as time goes by. It has remained constant as years pass by but it will just get higher and higher in the next years.

Virtual Reality and Augmented Reality. Facebook's main strategy for the next years is augmented reality. Creating virtual reality based content will allow marketers to explore a new frontier of content assimilation. This will give a push for big brands. Facebook's new 360 video option is opening a whole new realm of content creation possibilities.

Knowledge graph. With the introduction of Google's Knowledge Graph feature. Brands have started focusing on ranking for long-tail keywords. This will be one of the main key drivers that will define SEO in 2016.

Finally, make this year the time to establish real bonds between customers and your brand. Do internal marketing at your organization, company or startup in order to reduce resistance. Marketers surveyed lamented the main reason they aren't building stronger bonds with customers is due to internal resistance. To deliver a compelling brand to customers means marketers need to effectively engage and cut across an organization. This is neither easy nor welcome, but it appears many agree. Improving the product offering is the #1 way marketers feel customer intimacy can be improved.

Make your brand essential by striving toward personalization, relevance, and anticipation. Marketers stated customer service is where they can most effectively build intimacy. They also indicated that the majority of their customers associate their brands with the Brand Intimacy archetype of fulfillment: exceeding expectations, delivering superior service, quality, and efficacy. Focus on keeping customers fulfilled and engaged with your brand by continuously delighting them.

Good storytelling and generating emotional response among your target audience will be more important than ever this year - how this content is delivered, though, is key. App development and content for an instant society. The 5 most popular messaging apps feature 3.5 billion monthly active users, according to Statista, and marketers are beginning to take notice. Facebook has already integrated branded campaigns into Facebook Messenger and plans to do more of this come Spring 2016. WhatsApp is opening up their platform for business accounts. Snapchat has introduced Snapchat Discover and the option for any advertiser or individual to create their own geo filter with Snapchat on Demand. Messaging is already huge in the digital world. Expect digital marketers to make it even bigger.

A trend towards a longer sales funnel where digital marketers provide an increasingly high level of value upfront, before moving towards asking for an email address or moving into a sales sequence. This will usually be in the form of content marketing - via blog posts, YouTube videos, and webinars, as well as through the rapidly growing live video space using platforms such as Periscope and Facebook Live. The most successful digital marketers will be those who are able to establish a high level of trust before asking potential clients and customers for the sale. This is additional work for marketers because they will have to strategically craft a large amount of free content, but the rewards will come in the form of an easier sale when they do ask for it, simply because they have already established authority and trust with the prospect.

Big data and real-time analytics. Historically, marketers viewed data as something static and tied to reporting. But data is now more dynamic, accessible, and broadly understood. This will open up new opportunities for messaging optimization - but, more importantly, this access to data will challenge marketers to become nimbler and responsive.

7 Steps to Building a Successful Social Media Strategy

Social media has been termed as the fastest growing marketing tool of the decade, as it gives companies the power to access millions of customers at the touch of a button. With over 91% of Internet users using at least one social networking tool, it has become imperative for every business to build an effective strategy. Here are 7 key steps towards developing a successful social media strategy for your business.

1. Establish your goals

The launch of a strategy is similar to any other marketing strategy. Determine what exactly your goals are before opening accounts in major social networks. An important point to be kept in mind is that social media is a long-term strategy aimed at building and strengthening relationships and brand identity as opposed to a quick selling marketing gimmick.

2. Create a plan

Your marketing plan should include choosing the number of social networks to get started with, determining the number of times each account will be updated and deciding on whether the updates will be announcements or conversations. You will also have to decide on how to integrate your social media strategy with your company's overall communication's strategy.

3. Appoint a social media manager

If you have adequate resources it is preferable to appoint a social network manager, with previous experience, to handle the regular updating of the different social networks. If not, you can delegate the updating task to a few of your employees who are familiar and comfortable with the domain.

4. Determine your niche

Facebook, Twitter, LinkedIn, Digg, StumbleUpon, YouTube, Reddit, Yelp; the list keeps growing day by day. Each network comes with its own strengths and weaknesses and opportunities and threats. You have to research and determine as to which network will work best with your target audience. Remember that your niche will vary depending upon whether your business is local, regional, national or global.

5. Engage with your contacts

This can be termed as the most important aspect of a social media strategy. Your contacts are the main influence you have in building and sustaining a positive corporate identity. Engage with your contacts through both online and offline events. For example, social microblogging site Twitter offers opportunities for online engagement through TweetChat and offline events through Tweetup.

6. Evaluate and analyze your progress

Keep track of important statistics like the number of updates, new number of followers/fans that have been added, number of comments/feedback and other significant actions that were taken. Objectively measure and analyze these vital metrics against your social media goals on a weekly or monthly basis.

7. Adapt and improve when necessary

In conclusion, it is important to remember that there is no precise science where social media strategy is concerned. Strategies vary in accordance with business type and industry. It is only as you keep using the media, that you will be able to grasp what particular strategies work well for your company and what don't. For example, you may have learnt that while holding contests on Facebook may get you more 'likes', it may not necessarily help you connect with your preferred target audience. The secret is to not give up but to keep adapting and making improvements to your social media strategy whenever needed.

Social Media Tips For Beginners - Social Media Jins

Social media tips can be used by beginners very profitably and you can start your business with a company presence or profile on different, but suitable, social networking sites. There has been and will be a huge swing towards blogs and other free distribution platforms. There is an increasing trend towards getting every-day news and entertainment from bookmarked blogs or daily feeds straight to their inbox. There has been an increase in the trend in marketing techniques being used to engage customers and prospects.

There are many ways to increase your new media network. Latest new technologies are coming up every day to improve the working of these sites and it will also help to improve your business.

The new methods that are gaining popularity in using social media for improving business are:

• The explosion of eBooks
• Use the market strategy based on a blog, LinkedIn, Twitter and Facebook
• Video marketing is becoming a top online marketing tool
• Mobile marketing will stake its claim as the medium for all social marketing sites

There is an increase in attracting new customers from social media outlets, like blogs and forums. These are more in number as compared to print and radio advertising programs. Building relationships by listening and getting back to customers is a key factor that divides average businesses from the grand ones. Nowadays, new media sites and tools are becoming one comprehensive collection and there are all types of sites and tools for each and every business. A With this in mind, a company's social media management system should have one platform from where all the sources can be managed.

If you are out to attract prospective customers, you owe it to yourself and the financial future of your business to learn everything you can about social media.

Social Media Marketing Guide for Beginners - Social Media Jins

Social Media Marketing is the process of gaining attention and web traffic through the social media sites. During this process, usually creative content to reach the masses through publicity coming from a third-party trusted source needs to be created in order for people to share the content of their interest with others and create a vicious chain that would make business cover and go beyond the market audience intended. Every online marketer needs to have a goal, a product, a service and a cause to promote through the vast and overwhelming World Wide Web. If you already have those things defined in your mind, then congratulations! That could be probably the hardest part of entering into the social media challenge, and from now on, every single effort will contribute to reach those goals efficiently and flawlessly until you put your feet on the Social Media Guru status.

The Social Media world is wide and more extensive than ever. It is a very strategic marketing platform that reaches different cultures, ages, religion, sexes, locations, interests and such, therefore it makes it the perfect vehicle to reach and target the right audience and achieve total success. The whole world won't care about video games, for example, but only the people that video games is part of their interests. If you target male audience with ads of high heels on sale, maybe some of them would go and buy a pair or 2 for their wives, but a pair or 2 is not exactly the kind of impact you want to have. Therefore, you focus on certain group ages and certain other factors that cause some services and products, videos and news to go "viral"

First, we need to know the basic social media sites

Facebook

Holding more than 900 million users, if you're already a Facebook user this might not be really new to you, but there are lots of features worth mentioning. You can create a dedicated business page and interact directly, and free, with your customers uploading free pictures, products and videos of the service you intend to provide or the product you are trying to sell. That way, you can build a data base of people that will share your posts to their friends and therefore create the never ending chain. Most of these social media sites have seamlessly mobile integration so people whether it is a portable PC, a desktop, tablet or mobile phone get always connected with media in a way that you should take advantage of. People log in to Facebook, in any situation, while commuting, in the park, at home, at school, at work. Then you're there, promoting your business for it to be displayed in the news feeds, and you would be there, constantly doing the mind trick game to the point that people will find something attractive and worth checking according to their interests. Many big corporations like Starbucks, Microsoft, Apple, Rockstar, Pepsi etc. are doing the same, and it works perfectly!

Blogs

Blogs are an easy way for people to communicate in a semi-professional way when it comes to quality of content. Quality content is always the key to a good writing and therefore, a good blogging. There are many blogger CMS (content management service) where you can get yours up and running for free in less than 5 minutes, some of these are Blogger, WordPress and probably the most user friendly one, Tumblr. One of the tricks here is knowing your audience, your market, who you are targeting and what you want to accomplish with that. Now this has to do with some SEO or Search Engine Optimization knowledge, which is in other words, using the right keywords to rank as high as possible in a search engine i.e. Google, Bing. It has to be related to your posts and at the same time, you have to make sure you use a keyword search tool to check the competition and number of search this given keyword has. The lowest the competition and highest number of searches it gets in a month, the more convenient for you. If you were to advertise your website holding a service of technical support chat, you would have to make the keywords very specific so people that are looking for your service would find you first. It is, for example technical support for Windows, then you'll have to include specific words, as going a little more straight to the point. Since the competition would be really high and Windows technical support is a wide content, you would focus and go further the specific services your product offers, therefore, adding additional keywords to go straight to the point would be the most successful way to do it and you would rank higher in a search engine and people would find your product easily. From "Technical Support Chat" to "Technical Support Chat for Windows 7 and XP" you can see how we are narrowing the concept of the service you offer making it more specific, detailed and then competition of support for mobile operating systems, cellphones, Mac, iPhone, Windows Vista, Windows 8 and such, are left behind and those sites offering the services you're not related to won't steal your chances to be found for people that are merely looking for chat support for Windows 7 and XP. Once understood the keyword concept you can proceed and create content on a blog that would be easy to find on a search engine by including the right tags.

Then we have the Social Media integration again in the blog space. There are many options to share the content of your blog. Many Content Manager Services like Tumblr have the social media buttons to share and like or dislike. You need to look for the options to enable them (in the rare case they are not enabled by default) so every post of yours would have the buttons for share on Tweeter, Google+, Facebook etc. and Reblog within the blogging network you are affiliated to. With great quality and eye catching content you are encouraging people to share your stories on other media sites like the ones mentioned above plus you sharing them and there you have outstanding chances to reach a wider audience.

Twitter

A fast growing, very popular social media site. With over 340,000,000 tweets a day and around 140,00,000 users worldwide, this platform is pretty appealing to business and companies as well as for celebrities, musicians, actors, everybody! A tweet is a message of 140 characters maximum that one can write and post and followers can read and see any time in their news feeds. Talk about it, interact directly and start new conversations is one of the things that make this platform extremely successful. The way they follow Kim Kardashian and read and talk about everything she tweets in a day, the same way they can do with advertising and marketing campaigns about brands and products of their interest.

140,000,000 users to target the right audience might sound like a difficult task, but seen it from the other side of the coin, that means more potential customers for a business. Once you get into the already mentioned vicious chain of any social media site, things just keep coming along by themselves and first thing you'll notice is hundreds of hundreds of people engaged in your brand, talking about it, reviewing it and telling others about events, broadcast and such.

Linkedin

Possibly a not so popular platform making it boring for some people, but a very professional and strategic one for the rest. Some people won't spend long hours chatting or talking to other about silly, trivial things, instead, this social network goes straight to the point. People on Facebook and Twitter for example, follow anyone of their interest for the sake of simply socialize as well as businesses and companies, but Linkedin is intended to filter and leave the fun behind to focus deeper in professionalism in social media.

In Linkedin, you can be part of the people looking for a job/ service, or part of a company offering a job/ service. You can create either a personal profile with your professional information about yourself, studies, contact information, interests, certifications, identifications etc. or, create a business or company page, same way as you do it on Facebook or Twitter sufficing the same purpose: share information about your brand, service, product and keep your audience and followers up to date with the latest information about your company.

YouTube

YouTube is a very interesting platform. People go watch videos of any kind or gets redirected by any website that has a backlink to it or search engines. Once people is there on a given there you have some more "Related Videos" on a column on the right side of the screen. Clicking from video to video makes you find things you never thought you would find, interesting topics, funny videos, how-to kind of videos, publicity etc. Your chances to be seen are overwhelming and you can also get people subscribe to your Channel, which is in other terms, your own YouTube space where you upload your videos. Some people find it way more interesting and easier to just watch a video rather than reading a whole article. You have the resource of visuals. If you were to promote fashion clothes and that is the purpose of your whole social media marketing, you can, along with other options, upload a video with people modeling your clothes, redirect people to your main business site, recommend people to share your video, to subscribe for future video updates, to visit your "fashion blog", like your page on Facebook, follow you on Tweeter, Google+, Linkedin, etc. Close your eyes and try to visualize the Tree Diagram of the whole Social Media marketing strategy and how it gets to potentially reach every single corner of the World Wide Web. Ambitious, isn't it?

Google+

A fairly new comer on the social media site battle, Google+ offers integration of a variety of services including Gmail, Google+ Basics, Google+ Circles that let you share information or "statuses" in a way Facebook does, but has less popularity so far. You have the "Stream" feature similar to Facebook's News Feed that would let you see what others are up to, an option for following very similar as well to Tweeter.

The service is very appealing to professionals and business networks because of the exclusivity and integration of services. You create a Gmail account for example, and unless you disable it, by default you have access to all these service and a profile ready to be edited with a picture, contact information, etc. You have access to the whole Google+ network including already mention Gmail, YouTube, You+, Circles, Basics and even the well-known search engine saving and displaying results to the most relevant things to you. It is convenient to have a spare Google+ account for any Social Media Marketer because it's potential functionality and because no source is too little or too much in marketing. Might not have the same impact, a 30 seconds ad on TV than a small billboard on a bus, but the more you get the message sent the better results you will accomplish.

Social Media Stats

According the new 87 studies perform on social media marketing up to 2012, this approach from companies to customers called B2C or Business to Community has grown and reached 16% of customer engagement but has potential to grow to 57% in the next 5 years. More than 30% of the worldwide population is now online permanently or have some sort of eventual access to the web. More than 1/5 of consumer's free time is being spent on the social media sites, reaching an approximate of 250 million tweets and 800 million Facebook statuses updated every single day. Only in the United States, more than 80% of online active users spend their on social media sites or blogs. 60% of people uses 3 or more digital forms of research product comparison, prices and information about intended purchases, being 40% of those done via social media sites like Facebook or simply redirected from one of these sites leading to even direct interactions with retailers about offers posted. Around 56% Americans have one to three profiles in a social media site being 55% of them aged between 45-55 and having at least one profile

Search Engine Optimization (SEO) facts

70% of the links search users click on are organic. 46% of all searches are for information about products or services. Half of all local searches are performed on mobile devices. 66% of new customers use search and online research to find local businesses. There are 863 million websites globally that mention "SEO." There are 9.1 million searchs conducted including the acronym each month, with the top two phrases being "SEO services" and "SEO company." More than 60,000 Twitter users include "SEO" in their bios, there have been 13 million blog posts published that include "SEO" in the title, and Amazon.com carries almost 2,700 different books about SEO 75% of searchers never scroll past the first page of results. 93% of online experiences begin with a search engine. B2B companies that maintain active content like blogging and SEO programs increased their total website traffic, on average, by 25% in the past year, while those who neglected SEO experienced an average 15% decline in overall visits. 21% of all time spent online is spent on web searches. The big three search engines Google, Bing and Yahoo! are among the five most-visited sites on the Internet. Considering that AOL is #7 and Ask is #10; five of the top 10 most-visited sites on the web are search engines.

In conclusion, Social Media Marketing is a field where professionals and amateurs in advertising can come across and put their own ideas and plans implementing their own techniques. There is no Social Media Marketer university or college degree, this knowledge that should be acquired by extensive research, it needs to be constantly employed and tested in the desired field. It is a revolutionary strategy that has taken down the old TV advertising tactics shifting it to the online market. The percentage of people that prefer to go online on a computer or capable device versus people that watches TV grows steadily every single day. Statistics show Social Media Marketing in a lower impact percentage compared to the legacy ways for advertising, but the potential it has and room for growth is in no doubt overwhelming and could be much more improved and interactive than TV has been for the past decades.