I have used social media to great success. New clients, building relationships on all levels for all areas, etc. I recently held an online contest and gave away 25 of my manuals filled with my company and affiliate product links. I am able to use the opt-n email addresses to send company info they can use in developing their business further. This has been a very important and productive strategy and is bringing in big business, win-win. The increased business is not only from the email marketing, but also from the links within the free manuals.
My success with social media has been booming since starting with it. My company blog is great for keeping clients and supporters informed about what is happening, and for helping people just finding us learn what we are all about.
Twitter is my tool for connection and interaction. I am doing a series of interviews with writers on the blog and have found several to interview via Twitter. It is conversational, and I like the equalizing factor - everyone, big-time or small-time, has the same 140 characters to work with and it's all on you to make those characters sing.
My advice is to stay focused but not narrow. Sometimes I have nothing to say about my business - so I have "Writer of the Week" interviews and social media tips which are user generated content for the blog. I look for new media-related news stories to link in my Twitter feed. I try (with varying success) to keep posts regular to avoid "out of site, out of mind" issues that stem from staying off newsfeeds for too long. And if you want feedback, ask for it. Social media is still evolving so you might as well push the boundaries and see what happens, because even if it only works for you it still works.
If you are out to attract prospective customers and develop your online presence and exposure, you owe it to yourself and the financial future of your business to learn everything you can about social media.
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